Try Pohja

Every decision, with its reasons.

Pohja keeps each decision your organisation makes with the reasoning behind it, and a note of who agreed and who didn’t. When someone asks why, months later, the answer is there.

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Why organisations forget

More people, far more relationships.

Every time you double the size of your business, the working relationships roughly quadruple. Three people have three working relationships. Twenty-five have three hundred.

3 people3 relationships
10 people45 relationships
25 people300 relationships

Organisations forget, and it has been measured.

A study of 2,732 quality improvements at 295 suppliers to a car maker found that more than 16% of the gains from learning on the job were lost every year. Gains from deliberate improvement work fared a little better: 13% lost every year.

What lasted longest was knowledge built into technology, rather than knowledge held in routines or by people.

Agrawal and Muthulingam, 2015.
Manufacturing & Service Operations Management

84

At most 84 of every 100 improvements are still there a year later.

Still there

Lost within the year

When people work apart, nobody overhears the decision.

At home or at another site, there’s no one to bump into and no conversation to overhear. Decisions get made where only some people can see them. With Pohja, anyone can ask why. Pohja answers, or shows who to ask.

Without Pohja
At homeThe officeAnother siteA project team?
With Pohja
At homeThe officeAnother siteA project teamBusiness memory

What it looks like

app.pohja.co.uk
The supplier brief for I-Systems in Pohja: availability below 99.5% for two months, then counts of what moved, what was disputed, what is waiting and what is not decided, and each move listed beneath.
The supplier brief for I-Systems, as Pohja shows it. MerseyLink Telecom is a fictional organisation.

All films

Eleven films · 19 minutes
FILM 01Why organisations forgetWhy the reasons behind decisions go missing as a business grows.136 SEC • 27 SEP 2026›FILM 02What is PohjaWhat Pohja keeps, and for whom.90 SEC • 27 SEP 2026›FILM 03Day oneHow an organisation gets Pohja started, and why it takes hours, not days.99 SEC • 27 SEP 2026›FILM 04AskingGetting a question to the person who can answer it.114 SEC • 25 SEP 2026›FILM 05From a meeting to the recordHow something said in a meeting becomes part of your business memory, once the speaker agrees.77 SEC • 25 SEP 2026›FILM 06DecidingA question not yet decided, an open point, becomes a decision, and the disagreement stays on it.81 SEC • 25 SEP 2026›FILM 07MemoryAsking what was decided, answered only from what your business recorded.63 SEC • 27 SEP 2026›FILM 08Suppliers and negotiationsEverything you hold on a supplier, on one page before you meet them.90 SEC • 25 SEP 2026›FILM 09ValueThe year’s targets, and the moments nobody writes down.82 SEC • 26 SEP 2026›FILM 10Six months to an awardOne tender, followed from the first question to the contract.114 SEC • 26 SEP 2026›FILM 11The Memory DockSuppliers and advisers working inside your memory, and what stays when they leave.200 SEC • 27 SEP 2026›

MerseyLink Telecom is a fictional organisation. Its people and records are illustrative.

Try it for yourself.

Your own copy of a fictional organisation, with its decisions, people, suppliers and negotiations. Choose outsourcing or hospitality.

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Read

The person who knew why

Organisations keep almost everything except the reasoning that connects it. An essay on what that costs, and on the difference between what was said and what was decided.

Read the essay ›

Listen

The Pohja conversation

Six minutes. Two voices, made with ElevenLabs. 6:08

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